Is your marketing and advertising material compliant?

Marketing and advertising plays a key role in any business’s approach to source new clients. It’s important you are aware of your obligations so that your material complies with the relevant legislation. Some things to consider with your material are:

• Is your marketing and advertisement material accurate or could be viewed as misleading?
• Are you using high risk or prohibited words in the material?
• Are you displaying comparison rates where you have advertised an interest rate or repayment amount?
• If a fee or cost is referred to in the advertisement, does it give a realistic impression of the overall level of fees and costs a consumer is likely to pay?
• Are disclaimers easy to read in context of the overall advertising material?

If you would like further information or guidance on marketing and advertising, please refer to Compliance Resources located in our Learning Hub or contact our Compliance team on ua.moc.aafm@ecnailpmoc.