A new eBook for mortgage and finance brokers that outlines how to build an effective and impactful online presence has been released by the Mortgage & Finance Association of Australia.
Titled A brokers’ guide to digital marketing, the eBook details options mortgage and finance brokers have to get their brand attention online, regardless of where they are in their broking journey. It explains strategies brokers can use to make the most of their digital marketing assets, including websites, social media and online promotion.
Over 90% of Australian home buyers are heading online and doing research before contacting a broker. So, digital marketing can’t be overlooked when it comes to brokers showcasing their brand, generating leads and remaining connected to their existing clients.
“Homebuyers and business owners are online, they’re researching, they’re looking for trusted sources of information, making digital marketing a must for mortgage and finance brokers,” said MFAA CEO Anja Pannek.
The guide was designed to give brokers a comprehensive resource to help them understand what the right mix of online platforms for their business and brand might be depending on their target market and business goals. For example, TikTok is a newer social platform that resonates with younger people and first homebuyers, while LinkedIn is where small business owners are more likely to be found.
The eBook also includes case studies of MFAA members who are successfully using digital platforms to promote their service offering. They share their strategies for how they created, and maintain, their websites and social media pages.
Ms Pannek said the MFAA members featured in the case studies have shared valuable insights into the process they’ve taking in choosing which platforms to use for digital marketing and how they keep their platforms active.
The eBook is suitable for brokers at all stages from those starting out with building their website, to those looking to improve, or add to, the platforms they already use.
“Each mortgage and finance broking business is different, and their digital marketing will be too. This guide helps brokers decide what the best fit for their business is,” said Ms Pannek.
“Building a digital presence can take time and requires attention, the guide highlights ways brokers can make their digital marketing efforts consistent, sustainable and effective.”
Download A broker’s guide to digital marketing.
MFAA members also have access to a range of exclusive digital marketing resources including marketing consults, social media toolkits, templates and content to use on their own websites. These resources and services are available by logging into the MFAA member portal.
You can sign up for free by creating an account. If you are new to the portal, select "Create an account" to register and gain access to a range of free and useful resources.
If you already have an account, simply log in. Once logged in, you can easily apply for membership. If you need assistance, call our support team on 1300 554 817 for assistance.