News
January 24, 2023

Google Analytics is changing – get your website ready

From 1 July 2023, Google’s standard Universal Analytics will cease to process data, it is being replaced with Google Analytics 4.

If you’re using Universal Analytics on your website, it’s a good idea to set up Google Analytics 4 (GA4) on your website now and begin collecting data – Universal Analytics will continue to collect data alongside GA4 until 30 June 2023.

Website analytics gives you insights into your visitors and can be used to improve the performance of your website. It can also be a valuable source of information about your existing and potential customers.

To get started with Google Analytics 4 contact your web developer. You can also access a range of information, training and videos about how to use GA 4 through Google Support.

You may also like

The MFAA acknowledges Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters, and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures, and to Elders past and present.
For assistance
We're here to help!
Join our mailing list for regular Industry updates direct to your inbox.
© 2025
 MFAA | Mortgage and Finance Association of Australia

Join us today

You can sign up for free by creating an account. If you are new to the portal, select "Create an account" to register and gain access to a range of free and useful resources.

If you already have an account, simply log in. Once logged in, you can easily apply for membership. If you need assistance, call our support team on 1300 554 817 for assistance.