Consumer campaign drives strong engagement with MFAA accredited brokers

The MFAA’s 2025 consumer campaign has delivered exceptional results, significantly increasing the visibility of MFAA accredited brokers and connecting more Australians with trusted professionals. 

Running from Wednesday 29 May to Wednesday 31 July, the campaign reached an estimated 3.9 million people and delivered more than 21.4 million impressions across Facebook, Google Display Network, YouTube and LiSTNR. 

Importantly, this awareness translated into MFAA member engagement. The MFAA Find a Broker site received over 324,000 visits during the campaign period, with consumers spending on average 53 seconds on the site, indicating a strong level of interest and intent. 

The campaign focused on three key consumer groups: first home buyers aged 25 to 44, investors aged 30 to 49, and home owners considering refinancing.  

To connect meaningfully with these audiences, two distinct creative approaches were developed. One spoke to the needs of new home buyers, while the other was tailored to property investors. Each creative was delivered through a mix of stills, carousels and short-form video, designed to reflect the financial goals and decision-making stages of each audience. This variety of formats and channels helped ensure the message resonated and reached the right people at the right time. 

The campaign used a mix of digital channels to reach Australians where they are most active online. Each platform played a distinct role in engaging target audiences: 

• Facebook generated more than 34,000 link clicks, with carousel and still image formats performing well, particularly among first home buyers aged 25 to 44. 

• Google Display Network delivered click-through rates as high as 10.4% for refinancing and investor campaigns, with strong cost efficiency. 

• YouTube achieved high video engagement, with more than 65% of viewers watching to the end, signalling strong relevance and message retention. 

• LiSTNR, an Australian digital audio platform offering live radio, podcasts, curated music stations and news content, extended reach through more than 737,000 audio impressions, including placement in content relevant to financial decision-makers. 

MFAA CEO Anja Pannek said the campaign reflected the association’s ongoing commitment to its members: “We are proud to showcase the professionalism and expertise of MFAA brokers to Australians. Our members play a vital role in helping people achieve their property goals. This campaign is about making sure consumers recognise the professionals who can guide them through some of their most significant financial decisions.”