Sydney Member Forum

Wednesday 27 August
Presentation: 10:30am - 12:00pm
Venue: NAB Place
Address: 2 Carrington Street, Sydney
Complimentary for members Free
Complimentary to MFAA members$0 (incl gst)
CPD 1.5
← Back to Events

Discover the power of AI at the MFAA Sydney Member Forum
Join us for an exclusive session as we unpack how artificial intelligence is transforming our industry. AI is no longer a future concept—it’s here, it’s redefining how brokers operate and it’s today’s competitive edge.

What to expect:

✅ Deep dive into how the AI algorithm works, what it means for brokers and the potential risks and limitations of AI-driven decision making.

✅ Strategies for leveraging AI in digital marketing to build a premium brand, attract high-quality leads, and grow a sustainable, scalable business.

Whether you’re just starting your AI journey or ready to take your digital strategy to the next level, this is a must-attend event.

Register today!

Meet our speakers

Martin Eftimoski

Founder/Mortgage Broker and Lecturer at the University of New South Wales

Martin is the founder & director of Deyon, a mortgage broking business that aims to reduce friction and improve outcomes for customers seeking home loans using industry leading technology. In addition to running his company, Martin currently lectures and tutors a wide range of artificial intelligence and data science courses at the University of New South Wales, where he completed his Master’s degree specialising in Artificial Intelligence.

Martin is the founder & director of Deyon, a mortgage broking business that aims to reduce friction and improve outcomes for customers seeking home loans using industry leading technology. In add...

Brook Holland

Founder of Social Luxe Media

Brook is the Founder of Social Luxe Media, a boutique marketing agency for mortgage brokers. With 8 years of experience in the finance industry, she understands what brokers need to translate to their target audience and how to position them as the go-to expert in their niche-online. Brook is committed to staying ahead in the ever-evolving digital marketing landscape. 

Brook is the Founder of Social Luxe Media, a boutique marketing agency for mortgage brokers. With 8 years of experience in the finance industry, she understands what brokers need to translate to thei...

Amir Nikibin

Founder of NIK FINANCE and SAVI

Amir is a dynamic mortgage broker aiming to bring a fresh perspective and innovative approach to the industry. With a passion for finance and a commitment to delivering exceptional service to customers, Amir was continually frustrated by endless manual policy research which drove him to develop SAVI, an AI platform designed to instantly analyse client scenarios against lender policies and products, reducing hours of work into seconds.

Amir is a dynamic mortgage broker aiming to bring a fresh perspective and innovative approach to the industry. With a passion for finance and a commitment to delivering exceptional service to custome...
The MFAA acknowledges Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters, and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures, and to Elders past and present.
For assistance
We're here to help!
Join our mailing list for regular industry updates direct to your inbox.
© 2025
 MFAA | Mortgage and Finance Association of Australia

Join us today

You can sign up for free by creating an account. If you are new to the portal, select "Create an account" to register and gain access to a range of free and useful resources.

If you already have an account, simply log in. Once logged in, you can easily apply for membership. If you need assistance, call our support team on 1300 554 817 for assistance.