A brokers' guide to digital marketing

Written for mortgage and finance brokers, this guide provides you with instructions, advice and real examples from top brokers, on how to make the most of your digital marketing to promote your business to customers and prospects.

It covers websites, social media and other forms of digital marketing, the theories behind them and best-practices.

You will develop an understanding of how to use the key social media channels (Facebook, LinkedIn, Instagram and TikTok) and their different audiences and impacts.

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Finance for when your customer doesn’t fit the mould

There’s no one size fits all for loans, especially when it comes to self-employed borrowers or those with credit impairments.

In this eBook, created with Resimac, you'll see that near-prime and specialist (non-confirming) loans don’t have to be hard to write. So don’t give a customer away just because they don’t fit the traditional prime loan mould.

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The small business finance opportunity

By being able to provide credit to SMEs (small-medium enterprises), you could help them to pursue their strategic objectives to achieve business growth. And, those brokers who can educate small business owners about the funding options available to them can potentially make all the difference.

Created with Prospa, this eBook provides tips on how to build and evolve an SME customer database, use community marketing and network groups and useful customer retention activities.

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Diversifying into commercial

It seems almost everywhere you turn, someone is spruiking the benefits of expanding your broking business by moving beyond the residential space and into commercial finance.

Powered by OnDeck, the small business loan specialist, this eBook is for brokers looking to make the leap from residential to include commercial financing.

It will provide you with insights into the opportunities that await in commercial financing and the steps necessary to diversify your business.

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