Opportunities for Women
The purpose of this initiative is to generate broader industry discussion focussed on the need, and the actions required, to improve the industry’s acquisition and retention of women and diverse professionals.
With the support of the major aggregators, the MFAA produces data that maps the industry trends and changes - the Industry Intelligence Service (IIS) report. Trends in the report initially showed increases in the number of female brokers and a growing percentage of female new brokers. But data in recent reports showed female participation in the industry take a sharp turn, and begin to decline.
We brought together a panel of brokers and experts and agreed that as the peak industry body we should support the development of a strategy to help all parts of the industry understand the challenges, research the gaps, and work together to create a plan to encourage greater female participation in the industry.
To date we have:
In previous reports, the Opportunities for Women initiative identified a perception gap between how women see themselves represented in the industry compared to men. This report identifies a noticeable gap – and while this year’s report shows a shift in opinion, we still have a lot of work to do.
In previous reports, the Opportunities for Women initiative identified a perception gap between how women see themselves represented in the industry compared to men. To put it simply, there is a noticeable gap – and while this year’s report shows a shift in opinion, we still have a lot of work to do.
Download the report
To inform this year’s Opportunities for Women report, the MFAA took a qualitative and quantitative research approach by analysing data trends and listening to industry feedback to gain a deeper understanding of the factors that influence female participation in the industry in order to encourage greater inclusion within the wider-broking community.
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