Why was the initiative needed?

With the support of the major aggregators, the MFAA produces data that maps the industry trends and changes - the Industry Intelligence Service (IIS) report. Trends in the report initially showed increases in the number of female brokers and a growing percentage of female new brokers. But data in recent reports showed female participation in the industry take a sharp turn, and begin to decline.

Our response

We brought together a panel of brokers and experts and agreed that as the peak industry body we should support the development of a strategy to help all parts of the industry understand the challenges, research the gaps, and work together to create a plan to encourage greater female participation in the industry.

To date we have:

  • Delivered a planning workshop and mapped the challenges
  • Created and actioned an industry-wide research program to draw real-life feedback
  • Developed a findings report and agenda for the next stage.

Read the reports

Opportunities for Women Report 4 - 2021 - LATEST

In previous reports, the Opportunities for Women initiative identified a perception gap between how women see themselves represented in the industry compared to men. This report identifies a noticeable gap – and while this year’s report shows a shift in opinion, we still have a lot of work to do.

Download the report

Opportunities for Women Report 3 - 2020

In previous reports, the Opportunities for Women initiative identified a perception gap between how women see themselves represented in the industry compared to men. To put it simply, there is a noticeable gap – and while this year’s report shows a shift in opinion, we still have a lot of work to do.

Download the report

Opportunities for Women Report 2 - 2019

To inform this year’s Opportunities for Women report, the MFAA took a qualitative and quantitative research approach by analysing data trends and listening to industry feedback to gain a deeper understanding of the factors that influence female participation in the industry in order to encourage greater inclusion within the wider-broking community.

Download the report

Opportunities for Women Report 1 - 2018

The first report was a forerunner to guide more detailed and investigative research in the second stage which commenced in 2019.

Download the report

Read about our Champions of Diversity

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