The MFAA ‘Opportunities for Women’ program is designed to provide the finance sector with a set of strategies that, when implemented, will support the greater inclusion of women in the industry. 


Why was it created?

Through the support of the major aggregators, the MFAA produces data that maps the industry trends and changes - the Industry Intelligence Service (IIS) report. Trending from the IIS Reports initially showed increases in the number of female brokers and a growing percentage of female new brokers.

But data in recent reports showed female participation in the industry take a sharp turn, and begin to decline. 

MFAA response 

The MFAA, through MFAA COMMUNITY, brought together a panel of brokers and experts and agreed that as the peak industry body it should support the development of a strategy to assist all parts of the industry understand the challenges, research the gaps, and work together to create a plan to encourage greater female participation in the industry. 

To date working with some of the key brands in the industry and the MFAA panel we have:
• Delivered a planning workshop and mapped the challenges 
• Created and actioned an industry-wide research program to draw real-life feedback 
• Developed a findings report and agenda for the next stage.




Diversity & Inclusion education program - 2021 Empower Series

As part of the MFAA's Diversity and Inclusion initiative, we are pleased to promote the 2021 Empower Series.
Presented by our initiative partners Connective and Westpac, this series offers four free webinars that will motivate and inspire you, providing you with the skills and resources to educate and empower you and your female clients.

Over four webinars, speakers will share:
•    how to use your voice to be an influence in business
•    how you can help your female clients grow their business
•    key strategies for overcoming fear in business
•    how to support female clients through the different stages of their financial journey’s. 
Click here to register and find out more.


Should you wish to support or provide feedback on the program you can connect to the MFAA team on

This program is supported by key industry supporters:

Major Sponsors:

ANZ commbank Westpac BOQ


Supporting Sponsors:

Beyond Bank heritage bank Prospa
Connective Suncorp REA group
banjo loans teachers mutual bank