Jordan Morieson of Inovayt Finance recently sat down with the MFAA to discuss his top 5 software tools and digital strategies for broker businesses.
After 2020 and COVID-19 rendered the industry deskbound, enhancing your businesses digital capability has never been more important.
In this edition of Prospa Groundbreakers, the MFAA Young Professional panel member offers his advice on software options and digital strategies that can provide value to your business.
1. Google reviews
Firstly, I cannot stress enough the importance of developing your Google reviews to bolster your digital presence and impact.
It is free and it delivers that social proof and validation when people are researching you that they are on the right path.
2. Hubspot or MailChimp
We use a sales and marketing CRM called HubSpot. It allows us to easily tailor our marketing effort by sending targeted emails to relevant contact lists, accurately track our lead-sourced and better report on our business analytics.
Alternatively, MailChimp is the more commonly used service which allows you to create targeted mailing lists. For example, first home buyers, or state by state lists.
These tools are handy because when it comes to marketing, to increase the engagement of your messaging you want it to be as targeted as possible, without generating individual emails.
And to retain clients you also want to make regular contact with them. So, these tools help by allowing you to automate and schedule your messages.
An area of focus for Inovayt is encouraging constant feedback. SurveyMonkey is a free platform that we use. After every loan application that settles, we send the client a survey.
We use this platform to generate our Net Promoter Score (NPS) which helps us to understand how likely our clients are to refer us to a friend or colleague.
This provides valuable feedback which we use to make business decisions.
4. Going digital
It sounds simple but committing to going digital is important. That means moving away from paper files and exploring software such as Dropbox or OneDrive to allow greater collaboration and digital file storage.
Also, DocuSign, which I am sure a lot of people are already using. It does change the game by allowing you to have documents digitally signed rather than physically. It is aggregator specific though, so it depends on what your aggregator will allow.
It is not industry specific, but we use Airtable as a workflow tool. It essentially acts as a web-based excel spreadsheet that is extremely user-friendly, capable, and aesthetically pleasing.
Airtable provides us with a centralised point to manage our leads, applications in progress, progress payments - just all of our ongoing activity within our business.