MFAA launches consumer campaign to drive awareness and leads

We are excited to announce the launch of our upcoming consumer campaign on Wednesday, 21 August. This campaign is designed to encourage consumers to seek out the MFAA symbol when selecting a mortgage or finance broker, signifying trust and excellence in the industry.

The campaign will drive consumers to our refreshed Find a Broker tool, which launches on Friday, 16 August. The updated design enhances the overall look and feel while significantly improving the customer experience, making it easier for consumers to connect with an MFAA-accredited broker.

Key features of the campaign

The campaign highlights several important aspects of choosing an MFAA-accredited mortgage and finance broker:

• Highest industry standards: MFAA brokers are committed to maintaining the highest levels of professionalism and integrity, ensuring consumers receive top-tier service.
• Largest network of accredited brokers: By choosing an MFAA broker, consumers gain access to Australia’s largest network of qualified and accredited mortgage and finance brokers, offering a wide range of expertise and options.
• Quality and expertise: MFAA-accredited brokers deliver exceptional quality and expertise, providing consumers with the confidence and assurance they need when making important financial decisions.

How this benefits you

As part of our network, this campaign aims to increase awareness and trust in MFAA brokers, driving more potential clients to our refreshed Find a Broker tool. With enhanced features and a user-friendly interface, consumers will find it easier to connect with you and explore the services you offer.

We believe this campaign will strengthen the visibility and reputation of MFAA brokers and provide a significant boost in connecting you with clients who are actively seeking trustworthy and skilled professionals.

What you need to do
To take advantage of this campaign and support the promotion of the MFAA as your trusted mark of professional excellence, we kindly ask you to take the following actions:

1. Update your details: Make sure your details are up-to-date through ‘My Profile’ in the MFAA Broker Portal.

2. Ensure you’re visible: If you’ve chosen not to make your profile visible on ‘Find a Broker’ and would like to change this, please reach out to membership@mfaa.com.au.

3. Promote that you’re an MFAA member: Access promotional resources to use across your marketing materials and communications channels, ensuring customers can recognise you and your business as a member of the MFAA.

Thank you for your continued commitment to professional excellence. We look forward to the positive impact this campaign will have on both your business and the broader community.