Media release / News

Groundbreaking research to be unveiled at Looking Ahead 2025

Mortgage and finance brokers eager to stay ahead in the coming year won’t want to miss the MFAA’s Looking Ahead 2025 live virtual professional development event being held on Tuesday, 11 February, from 11.30am to 3.00pm.

Hosted by respected journalist and TV presenter Hugh Riminton, Looking Ahead 2025 will feature industry experts, as well as senior political, regulatory and economic leaders. MFAA CEO Anja Pannek will provide an overview of the state of the industry and how the MFAA will continue to advocate for and support members, on the issues that matter.


Attendees will also have the opportunity to hear first-hand details of groundbreaking industry research, with the live release of 2025 Value of Mortgage and Finance Broking Report, prepared by Deloitte Access Economics. The previous report was published in 2018.

The 2025 report contains comprehensive information on the role and value of mortgage and finance brokers, the growth of the industry and its significant contribution to the Australian economy, as well as major trends in the Australian mortgage market.

Ahead of the upcoming federal election, attendees will hear from the Hon. Clare O’Neil, Minister for Housing and Homelessness, and Hon. Luke Howarth, the Shadow Assistant Treasurer and Shadow Minister for Financial Services.
Australian Financial Complaints Authority (AFCA) Lead Ombudsman – Banking and Finance Natalie Cameron will sit down with MFAA Executive – Policy and Legal Naveen Ahluwalia for a conversation about complaint trends.

Renowned Westpac Group Chief Economist Luci Ellis will also share her insights on the Australian economy, discussing what to look out for and how this could impact brokers and their clients in 2025.

Looking Ahead attendees will hear from a leading broker panel, featuring Nathan Smith, Morgan Owen and Fabien Tribe. The trio will discuss the evolving role of the mortgage broker, providing valuable insights on marketing, technology and personal connection.

The panellists urged their fellow brokers to participate in Looking Ahead 2025.
Nathan Smith, the director of Birdie Wealth, said it’s always good to hear what best practice processes are being used across marketing, technology and customer experience.

“We brokers can continue to gain efficiencies by staying interested in what tech smarts are available to us and adapting,” Mr Smith said.
Penny Finance director Morgan Owen said Looking Ahead is an opportunity for brokers to “take a break, learn, hear and see key industry and brokers insights to keep you informed and on top of your game in 2025”.

“The broker/client relationship is more important than ever as complexity increases,” Ms Owen said. “Whilst technology and AI can assist, it is you, the broker, that makes the difference.”

Fabien Tribe, founder of The Lending Lab, said the best way to find out about where the industry is heading is to hear from fellow brokers, including what they are doing to innovate in their businesses.

In terms of key insights for 2025, Mr Tribe said providing education is vitally important for brokers, in building not only connection with customers but also a more informed customer.

Ms Pannek encouraged all MFAA members to register now for Looking Ahead.
“This is the perfect time of the year for all MFAA members to get across what 2025 has in store. Looking Ahead aims to deliver crucial information to energise our members and set them up for success and growth over the next 12 months.”

To find out more about the MFAA Looking Ahead 2025 Virtual PD Day or to register for the free event.


The event is worth 3.5 CPD hours. Looking Ahead 2025 will be recorded and available for viewing for one month after the event. Only registered participants can access the recording.

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