Today, the Mortgage & Finance Association announced the launch of a consumer advertising campaign highlighting the benefits and importance of using an MFAA accredited mortgage broker to homebuyers.
The national campaign, launching 10 May, will run across key digital platforms that homebuyers use regularly to find information, including Facebook, Instagram and key news outlets.
“Mortgage brokers should always be the first port of call for home buyers when it comes to understanding their options for a home loan. This campaign is about showing how mortgage brokers support their clients every step of the way and keeping them front of mind for people looking for credit advice,” said MFAA CEO Anja Pannek.
According to MFAA data, mortgage brokers wrote 69.3% of all mortgages in the December 2022 quarter. The campaign leverages this solid market share and the confidence the Best Interests Duty gives home buyers when working with their mortgage broker.
“The significant growth we’ve seen in mortgage broker market share has highlighted the trust Australian borrowers have in mortgage brokers. A key driver for this campaign is that we want to continue to showcase and elevate how important it is for a current, or future, borrower to see a mortgage broker, and see them first,” said Ms Pannek.
“Mortgage brokers play a crucial role in helping Australians navigate the ever changing and highly competitive mortgage market and this campaign is about continuing to promote mortgage brokers so Australians know what you do and the value you provide. And with owner occupied homes with a mortgage being one third of all homes across the country, mortgage brokers can positively impact the lives of a huge number of Australians.
“This is always true but especially now. In the current environment with eleven interest rates increases in as many months, the rising cost of living and many customers continuing to roll off fixed rates onto much higher variable rates, many borrowers will be looking for help and assistance to help them navigate the options out there.”
The campaign directs consumers to the ‘Find a broker’ tool on the MFAA’s consumer website, Mortgage and Finance Help, where they can search for an MFAA accredited mortgage broker in their area.
MFAA members can also participate in the campaign by posting on their own professional social media pages.
“We’ve produced a toolkit for our members, with images and wording they can use to help promote the services they offer, show clients they belong to the industry’s leading association and help the campaign reach even more Australian home buyers,” said Ms Pannek.
MFAA members can download the toolkit from the MFAA member portal.
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