We have made some changes to our brand, which will roll out progressively over the next six months. We’ve approached the design and rollout of our new brand to ensure we minimise any costs associated with making this change, with our MFAA team implementing the majority of the changes and ongoing work inhouse.
Why are we making this change now?
As the peak body for the mortgage and finance broking industry, we have been trusted by stakeholders and decision makers for close to 45 years. We routinely receive requests for input by government, regulators, industry, and other working groups and stakeholders. We’ve led the industry through numerous challenges with major campaigns including the ‘Broker Behind You’ and ‘Don’t Kill Competition’ campaigns, plus leading the moratorium on NSW Payroll Tax for broker businesses and the cancellation of the 2022 remuneration review.
We have made the decision to update the MFAA brand so that this can better reflect how we represent you and the important work you do. Our role is to champion the sustainability of the mortgage and broking industry, by promoting the professionalism, high standards and value that you bring to Australian consumers and the economy. Evolving our brand to reflect these attributes supports how we communicate and engage, whether via our consumer campaigns, submissions to government and regulators, or collaboration with you, broader industry and other stakeholders.
How was the brand developed?
We collaborated closely with creative agency, Redhanded, who developed the creative for both the ‘Broker Behind You’ and ‘Don’t Kill Competition’ campaigns. Throughout the design process, we prioritised the voices of our members, underscoring our commitment to transparency and member-led change, ensuring that the new brand resonates with the values and aspirations of Australia’s finance broking professionals. We also had members work with us as the brand was developed.
What do you need to do?
There’s nothing that you need to do right now. We understand many of you use MFAA branding in your own communications and promotions, and we will provide a range of creative files for you to use in the new year, ahead of our next consumer campaign.
