The MFAA offers a range of resources and tools to help brokers develop their knowledge to create their social media image. One of these tools, the MFAA learning hub course ‘Social Media Fundamentals for Brokers’ offers an in-depth breakdown of the different platforms, how to set up a profile and more. Interested in getting a taste of what the MFAA Social Media course has to offer?

In part one of our digital marketing tips articles, we took a look at the type of content to feature In part 2 we took a look at the optimal times to feature your content. Now that you have a better understanding of this, we will move onto how to best improve your social scheduling and planning processes.


1. Create a social media calendar file

Utilising calendar templates in excel can be a good place for you to start. You can write down your ideas for the days and times that you have found to garner the best engagement and you have an overall picture of the type of content you are intending to feature for days, weeks and months ahead. Doing a simple Google search for ‘social media calendars’ provides you with results of an array of free to download Excel, Word or even Powerpoint templates to utilise.

What is the best format to use?

Many marketing professionals tend to use Excel as you can easily insert extra information, track results and keep an extensive record of your media efforts all in one place. However, at the end of the day, it is best to use a format that suits you and your needs. If you are confident in Excel and find the layout of content in this style to be easy for you to read and follow, then use this format.

social media marketing for brokers with MFAA


2. Create a process for how you lay out your calendar content

Mark out the days where there are major global and national events that you feel are relevant to your audiences. Then mark out a regular set of days you intend to post content for your brand and services. Colour coding the type of content can be useful and help you to determine what type of content is posted when. See an example below of a week of content for December 2020. Colour coding is used for the type of content, global events that are of importance are listed and copy (when you have it) is inserted and ready to be transferred across to your preferred automation platform.

Example Social Media Calendar from MFAA

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3.Automate your content so you don’t need to post live

Content automation is the best thing since sliced bread (to a marketer, anyway). When looking at automation for social media, it is where digital platforms allow you to set up content in advance which will be stored and then posted for you at the set times, onto your Facebook, Linkedin, Twitter (and more) accounts.

Interested in starting your social media automation journey? There are several platforms online to choose from such as Buffer, Hootsuite and Sprout Social. Take a look at your needs and see which platforms suits you best. For example, if you are after a platform that has all the essentials and offers you free accounts, Buffer may be a good option. Or, if you are after more analytics and would like to be able to track competitor and industry social activity, Hootsuite may be a better choice for you.


Have you read part 1 or part 2 of the trilogy, ‘3 tips on improving your digital presence as a broker’? Access the previous articles at:


Ready to get started with learning all the fundamentals of social media for brokers? Register for the MFAA Learning Hub course ‘Social Media Fundamentals for Brokers’ here.