Setting up a digital presence is now easier than ever. With a few clicks of a button, you can create a website, Facebook, Instagram account and more. However, establishing a digital presence that can help generate leads for your broker business doesn’t come easy for everyone.
The MFAA offers a range of resources and tools to help brokers develop their knowledge to create their social media image. One of these tools, the MFAA learning hub course ‘Social Media Fundamentals for Brokers’ offers an in depth breakdown of the different platforms, how to set up a profile and more. Interested in getting a taste of what the MFAA Social Media course has to offer? Read on below for 3 of our best tips that have helped brokers generate an effective digital presence:
1.Feature unique and engaging visual content
One of the most important things to do when creating your website and social media presence is to ensure that:
- Your content is unique to you and your brand
- It is visually engaging for the reader
Take a moment to write down reviews you have received, questions you have had clients ask you and any recent business milestones. This content paints a picture of your brand.
You can use free services such as Canva to create visual content to display these individual achievements at the proper dimensions for social media platforms and your website.
Why feature your content visually?
In a study conducted on social media engagement)1, it was found that high-quality and professionally shot pictures consistently lead to higher engagement on social platforms. Well-created visual content surpasses written content in terms of generating interest and engagement. On a first visit, a cold lead who is presented engaging visual content is more inclined to recall your content and potentially to revisit you and your services online.
2. Make sure you feature a professional picture of you and your team
The business of broking is heavily reliant on relationship building and the ability of the broker to foster trust between themselves and their clients.
Having a picture of yourself and your team allows potential leads and clients to identify who they are dealing with. When you are buying or investing in a product that requires personal details, information on your lifestyle and your income, you want to make sure you can trust the person you are dealing with. Having a picture essentially puts a face to a name and establishes that first level of trust. It allows people to feel more of a connection with you and your services.
The same can also be applied to reviews you receive. When you have successfully settled a loan for a customer, reach out to them to see if they would be interested in taking a picture with you. Not able to take a photo? If the loan was for a home, you can try getting creative by seeing if the client is comfortable with you featuring a picture of the property the loan was for. This paints a picture to prospective clients of the end result when they choose your services. They are able to visually imagine themselves in the place of that client.
3. Improve your SEO (Search Engine Optimisation)
If a tree falls in the forest and no one is around to hear it, does it make a sound? This philosophical quote poses the question if something is not seen or heard, does it truly exist? In the case of your digital presence, if no one can see your content, it doesn’t exist in the eyes of your consumers and client market! This is where optimising your search presence comes in.
First, let’s take a look at your website. Imagine your services from the perspective of your type of customer.
- What questions might they type into a search engine when they look for you or your services?
- What words do they use?
- When you search using these questions and words, do you turn up?
If the answer to this question is ‘no’, you may need to consider having a look at improving your SEO. Include the terms most associated with you and your brand in your written content and your website titles and try featuring a blog section on your website that holds relevant information such as pieces that answer the questions your target market commonly ask.
Stay tuned for our next feature on improving your digital presence to find out how to increase your organic reach on social and more. Want to get started with learning all the fundamentals of social media for brokers? Register for the MFAA Learning Hub course ‘Social Media Fundamentals for Brokers’ here.