The MFAA ‘Opportunities for Women’ program is designed to provide the finance sector with a set of strategies that, when implemented, will support the greater inclusion of women in the industry. 


Why was it created?

Through the support of the major aggregators, the MFAA produces data that maps the industry trends and changes - the Industry Intelligence Service (IIS) report. Trending from the IIS Reports initially showed increases in the number of female brokers and a growing percentage of female new brokers.

But data in recent reports showed female participation in the industry take a sharp turn, and begin to decline. 

MFAA response 

The MFAA, through MFAA COMMUNITY, brought together a panel of brokers and experts and agreed that as the peak industry body it should support the development of a strategy to assist all parts of the industry understand the challenges, research the gaps, and work together to create a plan to encourage greater female participation, and arrest the declining numbers of women in the industry. 

To date working with some of the key brands in the industry and the MFAA panel we have:
• Delivered a planning workshop and mapped the challenges 
• Created and actioned an industry wide research program to draw real life feedback 
• Developed a findings report and agenda for the next stage.


Should you wish to support or provide feedback on the program you can connect to the MFAA team on

This program is supported by key industry supporters: