Web Is Only A Tool When Seeking A Home Loan

11 February 2013

While the internet is one of the most important sources of information for home buyers when researching potential property purchases, the best locations and their finance options, face to face contacted with a MFAA broker is central to completing a deal.

The MFAA’s research shows that 81 per cent of people planning to buy a house within the next 12 months say they are using the internet as their primary source of information before they take the next step in securing a loan.

CEO of the MFAA, Mr Phil Naylor pointed to this research in response to comments in Brokernews last week by Mortgage House managing director Sarah Roberts, who claimed banks were "stealing" from brokers and the industry "risks fading away if action is not taken".

He said "There is no risk the industry risks ‘fading away’ as we are now providing more than 40 per cent of home loans in the market and are growing as a crucial financial services sector.

"While technology is obviously important as a first step in potential borrowers searching for a loan, it is the broker who can secure the loan for the customer through face to face contact, which is more important than ever before.

"That is why as an industry and as its representative, we are spending record sums of money online, like for example the www.essentialsofborrowing.com.au website to help brokers connect with their potential customers", Mr Naylor concluded.

Media Contacts: Tim Allerton City PR (02) 9267 4511 or (0412) 715 707.

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